02
Aug
Posted by Andrew in Home business | Small Business | WAHPs
A successful home or small business is the result of many, many inter-related factors. Since most home or small businesses are run as a one-man operation, the buck obviously stops with you. If you think positively, that’s not such a bad thing because being one-man operation means you’re lean and mean and you can work things out quickly. Here’s 10 tips you to help you build a successfull home or small business :
- Treat your home business as a REAL business.
Once all the excitement about launching your home business is over, it’s easy to fall into a rut. It’s easy to be distracted when you work at home. You need to realize that you business - like any other business - has the potential to become extremely profitable, so you must invest your time and talent. Not treating your home business like a REAL business is a sure-fire way to failure.
- Get the right training.
A home based business is no different from other businesses. You need specific specialized training in order to be successful because everyone has strengths and weaknesses. You should try to get at least the basic training in whatever you feel you are lacking. If could be a simple matter of taking a short course in bookkeeping, learning to fill out tax forms or learning to use specific computer software. Whatever it is, remember that every skill you learn and put to use to build your home business is never a waste of time.
- Build relationships
Relationships are the intangible assets to every business. Whatever niche you happen to be in, relationships forged will ultimately benefit your business and your personal network. If you’re a blogger, building a rapport with fellow bloggers opens up new traffic sources, new audiences and new revenue streams for you. If you’re a storekeeper, building close relationships with your suppliers eventually translates to better credit terms, faster service, more accurate and prompt information. And if you’re a small business owner with staff, forging a closer relationship with your staff will improve their work performance. All in all, relationships are the cornerstones to building a successful business.
- Don’t re-invent the wheel.
Very often, you will find yourself creating forms, systems and computer code that you never realized already existed. When you do this, you are wasting valuable time re-inventing the wheel. So before you create a form or system or write that code, do yourself a big favor and search the web for similar free tools. You’d be surprised that there is a free version of whatever it is you need on the web. Start with what’s available, then as you go along you can source for better versions or build your own based on the free version that you already obtained. Doing this will save you loads of time that can better be utilized planning and building your business. You shouldn’t think that you are being a copy cat using a ready-made form, system or code nor should you let your pride get in the way thinking that creating YOUR OWN is better. Duplicating a system is NOT being lazy - it’s about working smart.
- Be your own best customer
The best way to sell your product is if you use it regularly. Get to know ALL that’s good and not so good about your product so that you understand when a prospect relates his thoughts or experience with you. When you show that you believe in your own product enough to use it regularly, you instil a feeling of confidence in your prospects and that makes selling so much easier. When you believe in your product, nothing can stand in your way!
- Get others to talk about your product
The truth is that facts tell and stories sell. People are more likely to buy a product if they know of someone who’s been using it or had a positive experience with it. They want to hear what other customers think of the product - not facts, figures and charts generated by the marketing department. The simple truth is that if your customers are satisfied with your product, they will naturally recommend it to people they know. If customers are please with your product, they’ll want to use it again so there’s also nothing wrong with offering your customers discounts on future purchases or other privileges in return for a testimonial.
- Spend time prospecting:
When business starts to pick up, it’s easy to find yourself getting stuck with the daily nitty gritty of administration and routine, to the extent that you forget one of the most important aspects of marketing your business - prospecting. You need to dedicate a large chunk of your time building future business and that can only happen if you just stop thinking about it and start doing it.
- Follow up
Not surprisingly, one of the most common reasons people lose a sale is because they failed to follow up on their prospects. And more often than not, they don’t follow up because of a fear of rejection. Remember tip #3 - Build Relationships? Building a relationship also means that you listen to any doubts and criticisms they may have about your product or even your sales pitch. You need to remember that even though a prospect may not be a customer immediately, consistent follow-ups will help to build a trusting relationship. Circumstances change, things happen and you never know when a prospect who kept giving you reasons and excuses could suddenly be your biggest customer simply because you consistently followed up.
- Ask for the order.
Remember the saying “Ask and you shall receive”? Well, many sales people spend a great deal of time getting their prospects interested and ready to sign on the dotted line and then miss out by not asking for the sale. Their prospects then end up asking to have some time to think and that’s when they start to cool off - negating all the hard work put in by the sales person. Don’t be afraid to ask for the order.
- Reinvesting into their business.
To grow your business, you it’s crucial to pump funds into it. You need to re-invest a part of your profits into youself, building skills, improving your marketing and promotions and better equipment. These are the things that will help your business become more efficient to make more money.
Like I said in the beginning, a business’ success depends on a huge number of factors, but these are 10 that will help you a long way.
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2 Responses
Dan Waldron
August 2nd, 2008 at 4:15 pm
1I must say this is a great article i enjoyed reading it keep the good work
Chris Moran
August 2nd, 2008 at 4:19 pm
2Nice writing style. Looking forward to reading more from you.
Chris Moran
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