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Tray Display Advertising
Phil Tapia can testify to the manifest virtues of occasionally cleaning out the family garage.
It was during a day spent with his dad, Mike Tapia, amid boxes and oil stains two years ago, that Tapia discovered his Tray Display Advertising business, or at least the idea for it.
Uncovering examples of the advertising Mike Tapia had done with his Billboard Bags Inc. -- on liquor store and fast-food bags -- in the early '90s reminded the Tapias of an idea Mike Tapia had hatched for selling ads on fastfood restaurant placemats.
Just about two years later, Tray Display Advertising Inc., is supplying 125,000 advertising sheets a month to 23 Wendy's locations in Colorado Springs, Pueblo and Woodland Park, with another 15 stores to come next year in Tucson, Ariz. and pizza box lid toppers for 12 Little Caesars stores in Colorado Springs and Pueblo.
Tapia banked sales of $60,000 in the company's first full year.
What made Tray Display Advertising take flight was its simplicity.
Tapia sells ads to a mix of a dozen or so local and national companies, has the 81/2-inch by 11-inch sheets printed in Oklahoma and then delivered to a central distribution point for his clients.
Wendy's of Colorado Springs estimates it saved $10,000 last year by not having to pay for its tray placemats. And the restaurant gets the central position on the sheets for its own advertisement, without cost.
Tray Display Advertising groups advertisers together so local businesses save on advertising costs, plus they get their ads in front of thousands of eyeballs everyday. And as far as I'm concerned, when I'm wolfing down my burger and coke, there's pretty much nothing else to do except to read what's on the tray mat.
Now isn't this one of those ideas that make you think, "I could do this!"?