Here's an inspiring story about a young man, Ian Purkayastha, who at 15, literally caught the scent of success and followed through to become a successful truffle dealer.
Purkayastha who, at age 15, fell in love with foraging for wild mushrooms in the woods of Arkansas, where he's originally from. Soon thereafter, he tried truffles and it was love at first bite. Purkayastha was so taken with the truffles he ordered some from a French distributor so he could cook with them at home. That might have been the end of the story — a kid with a sophisticated palate and an usual hobby — except that Purkayastha also has an entrepreneurial spirit.
After selling some of his truffle stash to local chefs to help pay for his shipments, Purkayastha realized he had an opportunity to combine two of his greatest passions: truffles and sales.
Soon he had a Web site, Tartufi Unlimited, and was shipping truffles across the country. Then three years ago, when he was just 16, Purkayastha convinced a major Italian distributor, P.A.Q. Gubbio, to make him their North American truffle representative. "What I didn't realize," Purkayastha recalls, "is they didn't have any preexisting clients in the US. Basically I did everything to build the company from the ground up."
While most of his friends were finishing high school and heading off to college, Purkayastha headed east to make it big in truffles. From his base in Hoboken, N.J., just across the river from New York City,
Purkayastha started knocking on kitchen doors at some of the top restaurants in Manhattan.
Three things learn here in relation to finding a business opportunity :
Opportunity can present itself anywhere, anytime, often in the most mundane and boring of situations. We always think "That would be a great business", or "I wonder if I could make money doing that?". The trick here is to be aware of stuff - keeping your eyes and ears open. More importantly, it's about keeping your mind open!
Don't just think, do something. Just as soon as we have that brilliant thought, more often than not, we push the thought into the back of our minds and stamp a huge K.I.V on it. And there is stays, as we struggle with our 9 to 5 existence. Ian saw the potential of truffles and he did something about it. His search could have just stopped at finding an unusual hobby. That wouldn't have been so bad. At the very least, if you Google the web and find out more about that brilliant idea in you head, you're arming yourself with information.
Start small, keep an open mind and BELIEVE. Okay, so you've Googled the entire web and you've even gone out into the field and did your research. You think you have a pretty good chance of making things work, but you're not as confident as you'd like to be. Ian didn't jump headfirst into the truffle business. He started small, got his footing and gained confidence. You can do it too.