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Good news is when there is a new way to monetize your website. TLA, has just announced that they’re launching their inLinks advertising program.

As a TLA member, we wanted to let you know first that we have released our inLinks product to the public! inLinks is an ‘in-content ads’ program for both Publishers and Advertisers.

Advertisers who are looking to purchase static text links within the content of the page have found the perfect product!

Publishers who are looking to sell in-content ads without the annoying pop-up ads seen elsewhere will enjoy our subtle ads that blend into your site with the same appearance as your other site links.

inLinks is available for Wordpress, Drupal, and Moveable Type sites

image description

Like other in-text links, advertisers can opt to purchase specific words or phrases within you content to be converted to links. What I like about in-text advertising like inLinks is that they are unobtrusive. There’s no annoying pop-up to clutter up your web page when your visitor mouses-over the link as is the case with programs like Kontera’s contextual ads and LinkWorth’s LinkWords. Another disadvantage I’ve noticed with LinkWorth’s LinkWords is that they load slowly which would frustrate non-broadband users and they really look amateurish.

If you’re an existing publisher registered with TLA, then you’ll need to update your code snippet on your web pages to enable advertisers to buy inLinks on your web pages. If you haven’t registered with TLA yet, then don’t wait - register with them right now. I’ve found TLA to be a very customer-friendly company and they are always quick with payment.

Popularity: 26% [?]

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google adsense

If you’re a web publisher and you monetize your traffice with Google products, it may be time to update your privacy policy.

Wikipedia describes a privacy policy like this :

… a legal notice on a website providing information about the use of personal information - particularly personal information collected via the website - by the website owner. Privacy policies usually contain details of what personal information is collected, how the personal information may be used, the persons to whom the personal information may be disclosed, the security measures taken to protect the personal information, and whether the website uses cookies and/or web bugs.

Read the full description here

As a web publisher, Google requires you to have a Privacy Policy published on your website :

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information as a result of ad serving on your website.

With their recent purchase of DoubleClick, Google will be using their technology - which includes the use of the DoubleClick cookie - to enhance ad serving on your website, so they’ve updated their TOS to include the following phrase :

Google uses the DoubleClick DART cookie (English only) on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google’s advertising privacy policies (English only), and any applicable laws, rules and regulations.

A member of WebmasterWorld Forum recently started a thread on this. As web publishers, we need to keep up with changes to the Terms of Service for any ad provider we are affiliated with. This help to keep our website compliant so we don’t get booted out and possibly lose a lucrative revenue stream.

So take a minute to read the updated Adsense Terms Of Service and update your Privacy Policy on all your sites. For many thousands of publishers around the world, there is just one simple reason to do so - Adsense is a really fat cash cow!

You can find more information here :
DoubleClick Cookie and Privacy Policy
How Internet Cookies Work

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be a ecommerce busiiness owner with shopster.com

Quote source : TechNewsWorld
Image source : Shopster.com
Want to be your own boss? Got an itch to try your hand at e-commerce but don’t consider yourself a techie? Maybe you’ve got an eye for style, the next big fad, or just useful products. Or perhaps you have the pulse of a particular space, as well as the sales and marketing savvy to put an idea to lucrative use — but technophobia has forestalled your plans.

Well, here’s some good news: A host of e-commerce tools and services are available that make it easier than ever to realize your dream of starting an e-tail business. You can either do it yourself from scratch or use a product right out-of-the-box and be up and running in a jiffy.

With job security a pale shade of what it once was, increasing numbers of Americans are considering the prospect of chucking their long-held corporate positions in favor of starting an Internet business.

E-tail hosting is an active market space, and it’s getting hotter. Shopster.com, which is based in Calgary, Alberta, is one of several companies that are providing aspiring online retailers with the e-commerce platforms and tools they need to launch their own businesses.

Shopster e-tailers, for instance, can pick and choose what they want to sell from the company’s inventory of nearly 700,000 products delivered directly to customers from warehouses situated around the U.S.

One of the most popular ways to start an eCommerce business from home is to sign up with a dropshipper. You basically act as the marketeer for the dropshipper. Dropshippers have become so efficient and advanced these days that you can find practically any product to complement your website or niche. Since the dropshipper handles the packaging and shipment of the product to the customer, you are freed from the time-consuming nitty gritty of eCommerce backend processes.

However, you should be warned - although the concept of dropshipping looks easy, you WILL be competing with thousands upon thousands of home-based eCommerce owners who are doing the same thing that you do. Like any other business, it takes lots of hard work and perseverance to succeed.

For more information on selling online and dropshipping, visit www.JennyHow.com. Jenny is a full-time eBay seller who gives great advice and information on how you too can succeed by selling stuff online.

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5 ways a blog can work for your business

Quoted from :
GetEntrepreneurial
Image from : efkax

Blogging is quickly becoming the new favorite for small business marketers. Mainly because of the amazing results they received when they blog regularly. And publicity isn’t the only benefit to blogging. There are many ways that blogging can add merit to your business. Here are five way to get a blog to work for your business :

  1. Ad revenue - Offering paid advertising on your blog is one of the easiest ways to see tangible evidence of the benefits of blogging.
  2. Free offers - Who doesn’t love a freebie? There are many ways of using freebies to your advantage.You can offer a free ebook when someone signs up for your newsletter. Many blogs also offer contests for those who post comments or interact in other ways on the blog.
  3. Networking - It goes without saying that building relationships with people is one of the oldest ways of gaining long-time, loyal customers (or in this case, readers). Taking part in the comments discussion on blogs and forums is a great way to do this.
  4. Consistency - Posting on a regular basis is key. Try to find a schedule that works for you and stick to it. Even if you can’t blog every day, work to get posts out there two to three times a week.
  5. Updates - Finding ways to keep your readers informed is a sure-fire way to keep them coming back to your blog. There are a quite a few ways of accomplishing this, such as offering a newsletter, setting up a Feedburner.com account, and making your RSS feeds easy to find and subscribe to.

It’s a dog-eat-dog world out there. Think about it. When a customer in today’s tech-jammed world wants to look for a product or service provider, one of the first places their going to look is on the World Wide Web. If they find your company listed somewhere online, they’ll visit your website or blog and shoot an email to you. If they’re really interested, they’re likely to call personally. If they DO purchase from you, they’re likely going to keep you on your favorites list in case they need their product or service again. But even if you DON’T get their business, you had that initial contact with them. They key now is to keep reminding them that you’re there, and one of the best ways to keep in touch is with a blog.

Your blog needn’t focus only on your products or industry news. It can touch on world and personal issues the relate to your business. Not only does a blog allow you to inform about what’s happening in your company and what new products are being offered, it also allows you to converse with your potential customers in an informal setting.

In essence, a blog isn’t so much about building an image or a web presence - it’s more about building a relationship with your customers.

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rip Adsense Referrals

Quotes from :
Google Adsense Blog
Image from :
Business Week

Google Adsense announce that they will be retiring their Referrals program by the end of August :

We’re constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program during the last week of August.

In asking publishers to remove the Referrals code from their websites, Adsense has also suggested the following monetization programs :

  • Google Affiliate Network : As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/.
  • AdSense for content ads : If you have less than three AdSense for content ad units on a page, you may wish to replace the referral ad units with standard AdSense for content ad units.


So if you have Adsense Referrals ads running on your website, best to make yourself a cup of coffee and get down to removing the code. Some of you will need to make yourself a pot of coffee if your site(s) are large.

I think it’s about time the Referrals program was laid to rest. Google’s implementation of the program wasn’t very good. I was very hopeful during my first couple of months with the Referrals programs - getting regular clicks and earnings - but that soon deteriorated to downright irritation. For those of you who have been publishing Adsense’ Referral Ads, you will know what I mean :

  • If the ad that you chose is not available, there would be a big white empty space in your webpage.
  • The solution to the problem above is to select the “Automatically choose fallback referral ads” option. However, this would likely result if lots of non-relevant ads showing up instead.
  • The last I checked, there was still no way for publishers to create a list of preferred advertisers that Google would refer to when displaying Referrals ads. This meant that every time you wanted to select a new advertiser, you would have to go through the whole set up process which to me seemed like a total waste of time.
  • Google’s Referral categorization was downright pathetic. You would see “Exercise equipment” ads in “Business services” and other totally mismatched advertisers and categories, which made it a real pain trying to find on-target advertisers

In any case, one thing I like about Google is that they’re not afraid to lay non-performing programs to rest. With Google’s purchase of Doubleclick, I’m sure they have lots of plans in store so as publishers, we shouldn’t really worry too much.

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rhapsody music store launch today - get a free album

Quoted from : LA Times
Image via : Rhapsody Music

Rhapsody America, the Web’s top subscription-based music service, plans to open a digital download store today, becoming the latest company to challenge the dominance of Apple Inc.’s iTunes.

Like other recent challengers — and unlike iTunes — the Rhapsody MP3 store will feature songs that aren’t constrained by anti-copying measures. The four major record labels will provide Rhapsody such songs, which work on any digital music player and can be copied an unlimited number of times. Apple has such music from only one major label.

The store from Rhapsody America, a joint venture of RealNetworks Inc. and Viacom Inc.’s MTV Networks, offers another indication that the music industry, in its struggle with Apple over the pricing of music, is cultivating a new breed of Apple competitor.

Rhapsody plans to charge 99 cents for a single and $9.99 for an album, the same pricing as on iTunes.

One of Rhapsody’s selling points, however, is that customers will be able to listen to an entire song before purchasing it. ITunes gives customers a 30-second sample.

To promote the launch, Rhapsody is offering a free album to each of the first 100,000 people to create accounts before Friday.

If you’re a music lover, then this is one freebie you don’t want to miss. Rhapsody’s music store is chock-full of goodies. I already have my wish list planned. But you do know the problem with buying songs for 99 cents each right? It can quickly add up if you’re a music junkie like me.

Popularity: 10% [?]

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