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Google Adsense, DoubleClick And Your Privacy Policy

Andrew — Wed, 13 Aug 2008 09:43:50 +0000

If you're a web publisher and you monetize your traffice with Google products, it may be time to update your privacy policy.

Wikipedia describes a privacy policy like this :

… a legal notice on a website providing information about the use of personal information - particularly personal information collected via the website - by the website owner. Privacy policies usually contain details of what personal information is collected, how the personal information may be used, the persons to whom the personal information may be disclosed, the security measures taken to protect the personal information, and whether the website uses cookies and/or web bugs.

Read the full description here

As a web publisher, Google requires you to have a Privacy Policy published on your website :

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browser, or using web beacons to collect information as a result of ad serving on your website.

With their recent purchase of DoubleClick, Google will be using their technology - which includes the use of the DoubleClick cookie - to enhance ad serving on your website, so they've updated their TOS to include the following phrase :

Google uses the DoubleClick DART cookie (English only) on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies (English only), and any applicable laws, rules and regulations.

A member of WebmasterWorld Forum recently started a thread on this. As web publishers, we need to keep up with changes to the Terms of Service for any ad provider we are affiliated with. This help to keep our website compliant so we don't get booted out and possibly lose a lucrative revenue stream.

So take a minute to read the updated Adsense Terms Of Service and update your Privacy Policy on all your sites. For many thousands of publishers around the world, there is just one simple reason to do so - Adsense is a really fat cash cow!

You can find more information here :
DoubleClick Cookie and Privacy Policy
How Internet Cookies Work

Be An eCommerce Business Owner With Shopster

Andrew — Fri, 25 Jul 2008 08:03:20 +0000

Quote source : TechNewsWorld
Image source : Shopster.com
Want to be your own boss? Got an itch to try your hand at e-commerce but don't consider yourself a techie? Maybe you've got an eye for style, the next big fad, or just useful products. Or perhaps you have the pulse of a particular space, as well as the sales and marketing savvy to put an idea to lucrative use -- but technophobia has forestalled your plans.

Well, here's some good news: A host of e-commerce tools and services are available that make it easier than ever to realize your dream of starting an e-tail business. You can either do it yourself from scratch or use a product right out-of-the-box and be up and running in a jiffy.

With job security a pale shade of what it once was, increasing numbers of Americans are considering the prospect of chucking their long-held corporate positions in favor of starting an Internet business.

E-tail hosting is an active market space, and it's getting hotter. Shopster.com, which is based in Calgary, Alberta, is one of several companies that are providing aspiring online retailers with the e-commerce platforms and tools they need to launch their own businesses.

Shopster e-tailers, for instance, can pick and choose what they want to sell from the company's inventory of nearly 700,000 products delivered directly to customers from warehouses situated around the U.S.

One of the most popular ways to start an eCommerce business from home is to sign up with a dropshipper. You basically act as the marketeer for the dropshipper. Dropshippers have become so efficient and advanced these days that you can find practically any product to complement your website or niche. Since the dropshipper handles the packaging and shipment of the product to the customer, you are freed from the time-consuming nitty gritty of eCommerce backend processes.

However, you should be warned - although the concept of dropshipping looks easy, you WILL be competing with thousands upon thousands of home-based eCommerce owners who are doing the same thing that you do. Like any other business, it takes lots of hard work and perseverance to succeed.

For more information on selling online and dropshipping, visit www.JennyHow.com. Jenny is a full-time eBay seller who gives great advice and information on how you too can succeed by selling stuff online.

5 Ways A Blog Can Work For Your Business

Andrew — Thu, 10 Jul 2008 16:02:22 +0000

Quoted from :
GetEntrepreneurial
Image from : efkax

Blogging is quickly becoming the new favorite for small business marketers. Mainly because of the amazing results they received when they blog regularly. And publicity isn't the only benefit to blogging. There are many ways that blogging can add merit to your business. Here are five way to get a blog to work for your business :

Ad revenue - Offering paid advertising on your blog is one of the easiest ways to see tangible evidence of the benefits of blogging.
Free offers - Who doesn't love a freebie? There are many ways of using freebies to your advantage.You can offer a free ebook when someone signs up for your newsletter. Many blogs also offer contests for those who post comments or interact in other ways on the blog.
Networking - It goes without saying that building relationships with people is one of the oldest ways of gaining long-time, loyal customers (or in this case, readers). Taking part in the comments discussion on blogs and forums is a great way to do this.
Consistency - Posting on a regular basis is key. Try to find a schedule that works for you and stick to it. Even if you can't blog every day, work to get posts out there two to three times a week.
Updates - Finding ways to keep your readers informed is a sure-fire way to keep them coming back to your blog. There are a quite a few ways of accomplishing this, such as offering a newsletter, setting up a Feedburner.com account, and making your RSS feeds easy to find and subscribe to.

It's a dog-eat-dog world out there. Think about it. When a customer in today's tech-jammed world wants to look for a product or service provider, one of the first places their going to look is on the World Wide Web. If they find your company listed somewhere online, they'll visit your website or blog and shoot an email to you. If they're really interested, they're likely to call personally. If they DO purchase from you, they're likely going to keep you on your favorites list in case they need their product or service again. But even if you DON'T get their business, you had that initial contact with them. They key now is to keep reminding them that you're there, and one of the best ways to keep in touch is with a blog.

Your blog needn't focus only on your products or industry news. It can touch on world and personal issues the relate to your business. Not only does a blog allow you to inform about what's happening in your company and what new products are being offered, it also allows you to converse with your potential customers in an informal setting.

In essence, a blog isn't so much about building an image or a web presence - it's more about building a relationship with your customers.