Dana Foley and Ana Corinna - Accidental Designers

ana corinna and dana foley accidental designers

Quoted from : FitNYC

Here's a link to an inspirational short video about 2 women entrepreneurs who were brought together by the love of fashion. With no fashion design experience, these two vivacious ladies still managed to build a name for themselves in the fashion industry, and today, their products are even sold at Bloomingdales.

Given that there was not much money to be made by procrastinating, and that Ms. Foley had two children to feed, she often sold things at flea markets to buy more time to write. But then she would buy new clothes instead. So one day, about 12 years ago, Ms. Foley, a boho believer with rock-star hair, decided to be more resourceful and make a skirt for herself — a long, tight, sexy knit tube that she dyed in the kitchen sink.

With the help of a friend who could manage a needle and thread, Ms. Foley made more skirts and put them on a table at the old flea market on Avenue of the Americas in Chelsea. The first day, she made $2,000. The kitchen became a factory. “My kids were sitting there eating pizza in a sea of organza,” she said. “I was making money for no good reason. If I had chosen this profession, I would probably still be, whatever, writing.”

Meanwhile, Anna Corinna, the future other half of the label, hated her job. Having majored in psychology at New York University, she was hired, upon graduation in 1995, as a receptionist at a shoe showroom in Trump Tower. That job did not pay well, either, so Ms. Corinna tried selling vintage clothes at the same flea market.

She arrived on weekend mornings with a big pile of whatever she thought looked interesting, like acrylic knit ponchos she bought from a closeout sale and resold for $35 to $45. Other dealers worried whether she would fit in selling such clothes, until Donna Karan, Anna Sui and other designers started shopping at Ms. Corinna’s booth. Ms. Foley was a customer, too, and as the two women became friends, they realized they had more in common than their vintage bohemian style and decided to merge their operations into one, called Foley & Corinna.

In many regards, the story of how Ms. Foley and Ms. Corinna turned a flea-market friendship into a fashion company that now has $20 million in annual retail sales is uncommon. Neither one knew much about the mechanics of design or, for that matter, business. They have never been prominently profiled in Vogue or Elle, nor have they sought the Bryant Park runways. But Ms. Corinna has an eye for vintage fashion, and Ms. Foley is intuitive about how to make new versions of those styles for modern women. For those reasons customers — and knockoff artists — have sought them out.

Perhaps because Ms. Foley and Ms. Corinna have been content to remain just under the radar, companies that specialize in making cheap copies of designer fashion have been bold in appropriating their designs.

Entrepreneurs like Dana and Ana prove that sometimes if you have enough passion and gumption, then no experience is required.

So what's your passion?

Printed from: http://www.positivemoneyideas.com/blog/dana-foley-and-ana-corinna-accidental-designers .
© 2012.

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