Google Adsense, DoubleClick And Your Privacy Policy

If you’re a web publisher and you monetize your traffice with Google products, it may be time to update your privacy policy.

Wikipedia describes a privacy policy like this :

… a legal notice on a website providing information about the use of personal information - particularly personal information collected via the website - by the website owner. Privacy policies usually contain details of what personal information is collected, how the personal information may be used, the persons to whom the personal information may be disclosed, the security measures taken to protect the personal information, and whether the website uses cookies and/or web bugs.

Read the full description here

As a web publisher, Google requires you to have a Privacy Policy published on your website :

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information as a result of ad serving on your website.

With their recent purchase of DoubleClick, Google will be using their technology - which includes the use of the DoubleClick cookie - to enhance ad serving on your website, so they’ve updated their TOS to include the following phrase :

Google uses the DoubleClick DART cookie (English only) on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google’s advertising privacy policies (English only), and any applicable laws, rules and regulations.

A member of WebmasterWorld Forum recently started a thread on this. As web publishers, we need to keep up with changes to the Terms of Service for any ad provider we are affiliated with. This help to keep our website compliant so we don’t get booted out and possibly lose a lucrative revenue stream.

So take a minute to read the updated Adsense Terms Of Service and update your Privacy Policy on all your sites. For many thousands of publishers around the world, there is just one simple reason to do so - Adsense is a really fat cash cow!

You can find more information here :
DoubleClick Cookie and Privacy Policy
How Internet Cookies Work

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