Lauren Padawer - Making Money From Mud

21 Jun

Posted by Andrew in Entrepreneurs | Products and Innovations

Quote Source : Boston.com
Image Source : Alaska Mud

Lauren Padawer’s inspiration for a beauty product made of glacial mud struck during a grungy rafting trip down the Copper River.

After days of paddling in south central Alaska, Padawer and her companions needed to get clean. Washing herself in the river’s glacial pools, Padawer looked down at the mud swirling around her feet and saw opportunity.

“You would just lather yourself with this stuff,” said Padawer. “It is about as luscious mud bath quality as you can find anywhere in the world,”

The experience of a mud bath in one of the most beautiful, wild spots on the planet was better than any spa, and the mud was better, too, said Padawer, a 28-year-old from Cordova, a fishing town at the southeastern end of Prince William Sound.

Padawer got an idea. With more than 20 glaciers depositing 100 million tons of glacial silt a year on the 700,000-acre Copper River delta practically in her back yard, why not market the silky mud?

Today, Padawer’s Alaska Glacier Mud Company distributes glacial facial purifying mineral mud masque and related products to thousands of satisfied customers all over America via hundreds of distributors.

And the lesson here? Open your eyes or in this case, your toes. Thousands of people could have stood in the mud where Laren Padawer stood, thought how good the mud felt, and wondered if anyone would actually pay money to buy mud. You would NEVER know if an idea will take flight until you dare to dream (and WORK IT) into reality.

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