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Quote source : NYTimes
Image via : NYTimes
You know you are not in an ordinary garden when a man in dirt-covered trousers, tending witch-hazel plants, describes his work in words that could come from Nietzsche.
Dr. Hauschka products are made by Wala at its headquarters and have sales of nearly $150 million.
“It demands a higher level of consciousness and a force of will to garden at this level,” said Joscha Huter, 40, who cultivates the plants and flowers used to make the popular, expensive line of German natural cosmetics, Dr. Hauschka. “There’s a point where gardening becomes an art.”
Julia Roberts, Jennifer Aniston, Richard Gere and Robert Downey Jr. are among the celebrities who have publicly extolled Dr. Hauschka’s skin care products. While the stars may not express themselves like 19th-century German philosophers, their devotion has helped to win Dr. Hauschka a cultlike following from Beverly Hills to the Upper East Side.
“Dr. Hauschka is shining because they’ve been doing this for a long time, and now everybody wants to do it,” said Joe Smillie, the senior vice president of Quality Assurance International, a San Diego firm that certifies the organic content of food, fabric and other goods.
WALA is one of dozens of German companies — from windmill manufacturers to organic beverage producers — that are benefiting from a growing global appetite for environmentally friendly products. Germany’s recent economic renaissance has had an unmistakably green hue.
There's a growing trend these days and it's environmentally friendly. People are getting tired of companies that squeeze the earth's resources to line their pockets and not doing enough to replenish what they've taken. People are scared for their children - that they will leave a planet barren of natural resources.
So if you're thinking of a long-term business that will make money and help the environment as well, think green. It doesn't have to be a capital intensive business or an unusual niche. Sometimes, it's the simple ideas that no one else thinks is worth seeing through that will make you lots of money. Marty Metro's boomerang boxes is a fine example of this.
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