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SignWorld
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SignWorld

Drive down any street, walk through any business, mall or office building, visit any tradeshow and you'll notice that there are signs everywhere. Small or big, every business uses signs to increase their visibility and make an impact.

Signworld helps people start up their very own sign making business using the latest technology and resources to tailor their business to meet the needs of their local community for signages, sign products and services. Signworld is a national organization with more than 200 independently owned sign companies that specialize in providing customized commercial graphics and signagess. It's personable, creative, rewarding and ideal for people-oriented individuals who have the desire to learn how to manage a sales and production business. Our Signworld affiliates are a cut above traditional sign companies. The ongoing support and training provided along with state-of-the-art equipment will leave the competition behind. But most importantly, with Signworld, you own your business entirely and there are no royalties. Signs can be sassy, smart, bold, subtle, creative or simply informative. They can also be profitable and fun. Our business model is for you to work with ongoing large customers with a repetitive need: Your core group of 30 customers or less will generate up to 80% of your annual income. Signworld has been a part of that profit and fun since 1988. With over 20 years in the business, Signworld has established itself as the leader in the no-royalty sign business concept.

SignWorldAsk any Signworld owner and they will tell you they are not a “signmaker”. A Signworld owner hires signmakers. They joined Signworld because it is a professional, B2B business with reasonable hours, low investment and minimal staffing requirements. Signworld is one of the fastest growing organizations in a multi billion-dollar industry. Companies of every type and every size use signs, and the vast majority of those are disposable. 99% of all signs are indoors, not outdoors. The average life of a sign is less than 30 days. A large majority of retailers change their signs every month.

Signworld serves 100% of the sign industry requirements – anything from paper signs to vehicle wraps to large outdoor signs. It is a business that thrives on repeat customers and the ability to grow accounts within large corporate clients or retail chains. Signworlds are commercial sign companies which service customers such as: Subway, Great Clips, Ford Motor, Hewlett-Packard, and Coca-Cola, all who need large quantities of signs every month.

Many Signworld owners begin their operation in 1200-1500 square feet of either an industrial or strip center, and migrate to an expanded office park or light industrial location after just a few years. Ultimately, 90% of revenue is generated by a small number of large corporate and commercial clients – usually around 10 to 30 customers.

Signworld is not a franchise – thus there are No Royalties and No Rules usually associated with such business models.

While Signworld owners run their business the way they want to, they benefit from one of the most comprehensive programs of training and ongoing support in the industry. Beyond initial training, each owner has a Signworld business coach who provides weekly guidance and assistance over a 2-year period. Signworld owners also enjoy ongoing peer-to-peer support through communication with their fellow Signworld owners to share ideas on sales, marketing, production and other aspects of the business. We have people from all types of backgrounds - from truck drivers and bankers to nurses and CPS's - who succeeded with only 1 location open 5 days per week:

SignWorld

The SignWorld advantage :

State-of-the-art technology
Signworld owners gain the rewards of utilizing the latest technology, tried and tested by our corporate offices. Our Sign Making System and Point-of-Sale, Accounting and Contact Management Systems assist Signworld owners with productivity and overall business management.

Protected Territory
We give you a exclusive rights to a protected territory that meets our proven criteria. Your territory will consist of a contiguous cluster of zip codes which contains up to 3,000 businesses. This territory is yours exclusively, and we will not sell or set up another sign company within this area. However, you are free to sell your signs anywhere, even outside your protected territory.

Signworld's professional site selector
Our professiona site selector will assist you in locating an optimal site. Traffic patterns, landmark location, parking and tenant mix are but a few of the factors our expert will evaluate when working with you. We'll also help you to customize the name, look and feel of your sign company. After reviewing several acceptable sites with you, our specialist will handle the lease negotiation of your final selection. Next, we'll help you choose a proven facility design, space layouts, production flow systems and furniture settings. You decide on your own business name and logo. The final touches will also be yours, to decorate as you please. You are, after all, the Owner, but with the added benefit of Signworld's over 20 years of experience to guide you along the way.

Technical and Operations Training
You'll be an expert in the sign-making busienss before you know it because Signworld is committed to the highest level of excellence. To achieve that, we give you five personalized and specialized training programs which comprise :

  • Five-day technical program covering the use of your signmaking hardware and software system.
  • Three days of business operations and one day of supplier tours which covers advertising, marketing, sales, human resources, finance, legal, supplies, suppliers, insurance and overall daily operations.
  • 44 hours of webinars covering pricing, database and contact management, inventory control, accounting and bookkeeping.
  • Actual hands-on experience working in other Signworld locations for seven more days to gain real world experience as you work with other successful owners.
  • One full day at your location. Our technical trainer will come to your location to conduct this training.

Sales and Marketing Coaching
As a new Signworld Owner, you will be on a team of 8 to 12 other Owners. Your team will meet in a weekly webinar for the first two years that you are in business.
The focus of this coaching is to share with you the proven techniques other Signworld Owners have used to grow their businesses. Sales success and lasting change only comes about with ongoing reinforcement. In our two-year coaching program, you experience ongoing learning in a team environment during weekly webinar sessions. And, once a year, Owners meet in a classroom environment for two full days to enhance their weekly coaching. Signworld's Sales and Marketing Coaching is a dynamic, ongoing learning experience that becomes a vital part of your professional life. It is a safe place to share your toughest problems and work with your coach and your team of other Signworld Owners to find solutions and fix them.

Ongoing Support

  • Supply Discounts - Signworld Owners receive discounts on supplies, saving thousands of dollars per year.
  • 800 Numbers - Not one, but four 800 numbers have been established for prompt "real world" answers for any and all questions you might have.
  • Online Technical Support - Signworld's Technical Center has the ability to give you live online computer support. No problem is impossible to solve when you can put in a call to our Tech Center, and they can connect to your computer and in turn download you the solution.
  • Web Site - The special Owners Only section of our web site contains valuable information for Owners, including our Owners Roster, list of Suppliers, technical updates, calendar of events, and the Signworld eblast email system which enables you to communicate with over 240+ owners instantly.
  • Annual Convention - Each year, Signworld holds an annual convention to provide our independent owners with a forum to learn, share ideas and meet with our Owners and Suppliers. Our convention is held at the same time and the same place as the largest sign industry trade show in the world. There, you can visit with over 1900 exhibitors.


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