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riting good copy is important when you need to communicate anything to the
public, whether it's a book, report or an advertisement. Copywriting is a skill
that is often taken for granted, but good copy can make the difference between
making sales with money well spent or looking foolish with bad copy. These days,
it's common to see glaring errors by in-house by staff who don't have the skills
nor training to write good copy. That's why Freelance Copywriters are often
sought after by small to medium sized companies.
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As a Freelance Copywriter, you will sell your writing skills to whoever needs
to have good copy written be it for a promotional campaign or an in-house newsletter.
You will be proficient in your chosen language (being bi-lingual is a definite
plus) and you will have a way with words. You will also need to be a people
person because you will be dealing first and foremost with people - your clients
- and your target audience will of course be people. You will be someone who
can take the concepts and ideas of your clients and describe it in words easily
understood by the ordinary man-on-the-street. It helps to promote yourself by
networking with advertising agencies. It also helps to advertise your writing
skills with a blog or a website. That way, when you leave your business card
with a potential client, they can easily browse your blogs or websites and form
their own opinion of your writing skills. Freelance copywriting can be a lucrative
money maker for stay-at-home moms or dads with the right skills.