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eave the large corporations to the 'big boys' - the multi award-winning, mega-budget
advertising firms. As a small advertising agency, you need to know that KFC
and Pepsi aren't going to give their accounts to small start-ups. Your niche
will be the small to mid-sized companies who need great advertisements that
are cost efficient.
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Communication small business ideas or Advertising Agency
You'll need to have advertising experience to start out. The advetising industry
is one that constantly evolves and is fiercely competitive. If you don't come
from that kind of background, clients aren't going to buy into your ideas. Although
they won't be paying the big bucks that large corporations do, they'll still
expect stunning work from you, and usually under tight schedules.
There are advantages to being a small company. Your clients will get to know
you personally instead of being a number assigned to an executive. Small companies
work very closely with their clients to create visuals and copy that are intriguing
and professional. As your client's business grows, they'll keep coming back
to you with even bigger expectations and of course more money! That is, if you
prove to them that you're as good as you say.