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ith the challenges online publishers are facing today, In-Text Advertising is an excellent untapped and sustainable source of ad revenue, which is why strong growth is predicted for for In-Text Advertising.ContentLink is a contextually relevant keyword that is discovered in real-time on a web page from within Kontera's vast network of publishers, and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers. With ContentLink™ publishers generate incremental revenue while advertisers reach their most targeted audience on a Cost-Per-Click basis.

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In-Text Advertising trigger small pop-ups when visitors roll over a specific keyword. A great majority of websites are experiencing a higher click-through rate with In-Text Advertising than with other forms of pay-per-click advertising. Kontera’s several thousand online publishers include a few hundred forums, blogs, product review sites and other forms of user-generated content. Imagine the possibilities if you are a publisher with a content-rich website that attracts a large following. Kontera's trigger-links don't look like advertisements. They look more like links to an extension of information visitors are looking for. Therein lies their effectiveness. Like other In-text advertising programs, Kontera has pre-requisites for publishers looking to join their network.

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