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he classifieds are probably the most read section of a newspaper, but you
would have noticed that sometimes, there are so many ads clamouring for attention!
What if there are localized businesses that need to reach out only to a specifc
town or state? Perhaps there are many home based businesses in your area. These
types of businesses may choose not to advertise in the newspapers and may not
have the time and resources to print their own brochure or pamphlet.
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You could start a classifieds advertising handbook dedicated to such businesses.
Many households actually keep these classifieds handbooks handy in case they
need the services advertised. An example would be the local locksmith or plumbing
service. These businesses could pool their funds and share space in your classifieds
advertising handbook.
You may choose to publish a new handbook every quarterly, half-yearly or yearly.
It pretty much depends on the number of advertisers you have. You'll need to
source for locations that will allow you to place your handbook for readers
to pickup free of charge. This often includes supermarkets, petrol stations,
bus terminals and places with a lot or people-traffic. With time, your four-page
handbook may eventually turn out to be a full-blown advertising directory. We're
talking big advertising revenue here!
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