The classifieds are probably the most read section of a newspaper, but you would have noticed that sometimes, there are so many ads clamouring for attention! What if there are localized businesses that need to reach out only to a specifc town or state? Perhaps there are many home based businesses in your area. These types of businesses may choose not to advertise in the newspapers and may not have the time and resources to print their own brochure or pamphlet.
As a Classifieds Directory producer/printer, you will source of businesses who want to advertise their businesses on a more permanent basis. You will obviously need to do your homework and find out the going rate for newspaper/magazine/print ads in you area and price yous accordingly. If your clients already have ready ads, then you could just insert them into your booklet, otherwise you could either provide a basic graphic design service to produce their ads or outsource it to a local graphic designer.
You will then collate your customers’ ads into a booklet with the necessary categories (eg. Food / Automotive / Home Repairs etc). You’ll need to source for locations that will allow you to place your directory for readers to pickup free of charge. This often includes supermarkets, petrol stations, bus terminals and places with a lot or people-traffic. Many households keep these classifieds directory handy in case they need the services advertised – for example the local locksmith or plumbing service.
You may choose to publish a new directory every quarterly, half-yearly or yearly. It pretty much depends on the number of advertisers you have. You will also want to have a website with an online version of your classifieds directory. Needless to say that searching for something online is the preferred way for most folk these days.
With time, your four-page directory may eventually turn out to be a full-blown advertising directory. We’re talking big advertising revenue here!