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1.

Ten Tips For Starting With Google Adwords by Kevin Gibbons
Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity. Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI) ... continue reading


2.

Pay Per Click - What's It All About by Alexandria K. Brown
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through. Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site) ... continue reading


3.

Pay Per Click For Your Work At Home Business by Charles Fuchs
Pay per click is seemingly a simple way to market your work at home business. Pay per click is an advertising tool that works just as it sounds. Major search engines like Yahoo! and Google allow you to advertise on their search engine for a fee every time a person clicks on your advertisement. However, knowing how to avoid common errors will make pay per click work for your work at home business ... continue reading


4.

How To Drive Targetted Traffic Through PPC Campaigns by Wayne Wu
Advertising is the core component in the promotion of an online marketing business. The purpose of advertising is, of course, to drive traffic to sales pages and hopefully close sales or capture leads. Once you decide to promote a product or service, you must know where to find potential buyers and then drive them to the place you want them to go ... continue reading


5.

Guide To Pay Per Click Marketing by Keith Londrie II
The key advantage of pay per click marketing is you can register dozen, even hundreds of keywords that will bring up your site at the top of different results lists. That way you can promote many minor keywords that get minimal response without having to pay for them until they perform. The downside to pay per click marketing is that common lead-generating keywords are well known in the industry ... continue reading

 




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